[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_custom_heading source=”post_title” use_theme_fonts=”yes” subtitle=”Logistics – Middle East”][vc_row_inner css=”.vc_custom_1453269110562{margin-bottom: 53px !important;}”][vc_column_inner width=”1/2″][vc_column_text]
One of the largest local Iraqi logistics service providers.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”4218″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_tta_tabs shape=”square” spacing=”” active_section=”1″ el_class=”theme_style”][vc_tta_section title=”challenge” tab_id=”1453266957006-3f3e3dff-6ef8e06d-bfc1934c-e5b7″][vc_column_text]
The company was a precarious customer base, depending very much on one large account. So the challenge was to build a growth customer base and get another large account in the short-term.
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”solution” tab_id=”1453268945960-188d55af-b1f3e06d-bfc1934c-e5b7″][vc_column_text]A growth transformation initiative was implemented. Thus, the first thing was to perform a quick Strategic Market Analysis. The main points reviewed were:
- Differentiators of large global firms versus local
- Industries attractiveness
- Product/Services attractiveness
- Competitive position of the firm
And the result was:
- Repositioning the firm
- Create a new value proposition
- Renew the brand and all the communication and marketing material
In parallel a sales approach was reviewed too. The main points reviewed were:
- Monthly meetings, reporting and pipeline review
- Monthly agenda of customer visits
- Registration as authorize suppliers
- Channel management strategy was built
- Key Account Program in place
- Training on sales
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”result” tab_id=”1453268943534-fe1934ed-d1bee06d-bfc1934c-e5b7″][vc_column_text]
One large customer signed a key contract
Other smaller accounts started using the firm services
Brand awareness has increased
Pipeline has grown importantly
Number of large RFQ has increased importantly
[/vc_column_text][vc_column_text]
[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1451889219674{margin-bottom: -60px !important;}”][vc_column][vc_cta h2=”Looking for a Turnaround or Transformation?” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”request a visit” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” btn_add_icon=”true” btn_button_block=”true” el_class=”third_bg_color” css=”.vc_custom_1469460005729{margin-bottom: 0px !important;}” use_custom_fonts_h2=”true” btn_link=”url:http%3A%2F%2Fc2024.strategok.com%2Fcontact%2F||target:%20_blank”][/vc_cta][/vc_column][/vc_row]
Related
[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_custom_heading source=”post_title” use_theme_fonts=”yes” subtitle=”Logistics – Middle East”][vc_row_inner css=”.vc_custom_1453269110562{margin-bottom: 53px !important;}”][vc_column_inner width=”1/2″][vc_column_text]
One of the largest local Iraqi logistics service providers.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”4218″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_tta_tabs shape=”square” spacing=”” active_section=”1″ el_class=”theme_style”][vc_tta_section title=”challenge” tab_id=”1453266957006-3f3e3dff-6ef8e06d-bfc1934c-e5b7″][vc_column_text]
The company was a precarious customer base, depending very much on one large account. So the challenge was to build a growth customer base and get another large account in the short-term.
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”solution” tab_id=”1453268945960-188d55af-b1f3e06d-bfc1934c-e5b7″][vc_column_text]A growth transformation initiative was implemented. Thus, the first thing was to perform a quick Strategic Market Analysis. The main points reviewed were:
- Differentiators of large global firms versus local
- Industries attractiveness
- Product/Services attractiveness
- Competitive position of the firm
And the result was:
- Repositioning the firm
- Create a new value proposition
- Renew the brand and all the communication and marketing material
In parallel a sales approach was reviewed too. The main points reviewed were:
- Monthly meetings, reporting and pipeline review
- Monthly agenda of customer visits
- Registration as authorize suppliers
- Channel management strategy was built
- Key Account Program in place
- Training on sales
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”result” tab_id=”1453268943534-fe1934ed-d1bee06d-bfc1934c-e5b7″][vc_column_text]
One large customer signed a key contract
Other smaller accounts started using the firm services
Brand awareness has increased
Pipeline has grown importantly
Number of large RFQ has increased importantly
[/vc_column_text][vc_column_text]
[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1451889219674{margin-bottom: -60px !important;}”][vc_column][vc_cta h2=”Looking for a Turnaround or Transformation?” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”request a visit” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” btn_add_icon=”true” btn_button_block=”true” el_class=”third_bg_color” css=”.vc_custom_1469460005729{margin-bottom: 0px !important;}” use_custom_fonts_h2=”true” btn_link=”url:http%3A%2F%2Fc2024.strategok.com%2Fcontact%2F||target:%20_blank”][/vc_cta][/vc_column][/vc_row]
Related
[vc_row css=”.vc_custom_1452687555475{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″][vc_custom_heading source=”post_title” use_theme_fonts=”yes” subtitle=”Logistics – Middle East”][vc_row_inner css=”.vc_custom_1453269110562{margin-bottom: 53px !important;}”][vc_column_inner width=”1/2″][vc_column_text]
One of the largest local Iraqi logistics service providers.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”4218″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_tta_tabs shape=”square” spacing=”” active_section=”1″ el_class=”theme_style”][vc_tta_section title=”challenge” tab_id=”1453266957006-3f3e3dff-6ef8e06d-bfc1934c-e5b7″][vc_column_text]
The company was a precarious customer base, depending very much on one large account. So the challenge was to build a growth customer base and get another large account in the short-term.
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”solution” tab_id=”1453268945960-188d55af-b1f3e06d-bfc1934c-e5b7″][vc_column_text]A growth transformation initiative was implemented. Thus, the first thing was to perform a quick Strategic Market Analysis. The main points reviewed were:
- Differentiators of large global firms versus local
- Industries attractiveness
- Product/Services attractiveness
- Competitive position of the firm
And the result was:
- Repositioning the firm
- Create a new value proposition
- Renew the brand and all the communication and marketing material
In parallel a sales approach was reviewed too. The main points reviewed were:
- Monthly meetings, reporting and pipeline review
- Monthly agenda of customer visits
- Registration as authorize suppliers
- Channel management strategy was built
- Key Account Program in place
- Training on sales
[/vc_column_text][vc_column_text][/vc_column_text][/vc_tta_section][vc_tta_section title=”result” tab_id=”1453268943534-fe1934ed-d1bee06d-bfc1934c-e5b7″][vc_column_text]
One large customer signed a key contract
Other smaller accounts started using the firm services
Brand awareness has increased
Pipeline has grown importantly
Number of large RFQ has increased importantly
[/vc_column_text][vc_column_text]
[/vc_column_text][/vc_tta_section][/vc_tta_tabs][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”619″][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1451889219674{margin-bottom: -60px !important;}”][vc_column][vc_cta h2=”Looking for a Turnaround or Transformation?” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”request a visit” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” btn_add_icon=”true” btn_button_block=”true” el_class=”third_bg_color” css=”.vc_custom_1469460005729{margin-bottom: 0px !important;}” use_custom_fonts_h2=”true” btn_link=”url:http%3A%2F%2Fc2024.strategok.com%2Fcontact%2F||target:%20_blank”][/vc_cta][/vc_column][/vc_row]
Related
